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Style Guide

Bokkie Vol3

Role: Art Director, Graphic Artist, Illustrator

Credit: Sunrise Productions, South African Rugby Union

The Springboks are South Africa’s national rugby team. Our proposal to make an animated superhero out of their Bokkie mascot - to drive brand loyalty for the next generation - won us exclusive rights with the South African Rugby Union. My team was tasked with making a Style Guide to use for all marketing and merchandise 

across many licensees.

© 2020 Mark Chittenden.

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